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| Ernest Schumacher |
Joseph Pearce is the author of the book Small is still beautiful, whose title clearly indicates the influence of Ernest Schumacher's best-known work, Small is beautiful. In this book, Schumacher proposes the idea that large companies and organizations are not the most efficient way to achieve human happiness, which in fact should be the goal of every economic activity, rather than increase the profits.
Pearce addresses the question of the Gross National Product (GNP), usually used to measure growth. GNP is often taken as a measure of success: the higher its growth, the better the economy is supposed to be. In Pearce's opinion, this way of measuring economic success is not appropriate for the needs of society, because it presents the following problems:
