A
social network specialized in young people performed a few years ago a poll
among its members to find out their habits of connection. By the way they asked
a few questions to check their knowledge:
·
Do you know how much is a gigabyte of data? 63% answered yes.
·
Do you know how many photos fit in one gigabyte? It should be understood that the question
refers to photos taken with a mobile phone, for otherwise the question does not
make sense, as the answer depends on the dimensions and resolution of the
photos. The authors of the poll assumed that a typical photo takes 70
kilobytes, which means that 14,900 of these photos would fit in a gigabyte (1,048,576
kilobytes). The correct answer they expected was “around 10,000.” (The other
options offered were “around 5,000” “around 2,500” and “around 1,000”). Only
10% of those who took the poll gave the expected answer.
·
Do you know how many YouTube videos fit in a gigabyte? This question is clearly absurd, since the
answer depends on the size of a YouTube video, which depends on its duration.
The researchers estimated that an average YouTube video contains between 1.5
and 3 megabytes, so they expected “around 500” as the correct answer. (The
other options were “around 200” “around 100” and “around 50”). Only 7% of
respondents gave the expected answer.
From
the previous answers, the pollsters concluded that young
people do not know the size of a gigabyte of data, although they think they do.
Apart from the fact that the survey is poorly designed, as the questions are
ambiguous, to understand the results we need to know the answer to the following
question:
·
Were the
respondents told that a typical photo in the second question takes 70 kB, and
that a typical video in the third question take about 2 MB? If they weren’t told, they were not given
enough information to answer the questions, and the conclusion of the survey
should be: young people don’t know the size of a typical photo
or an average YouTube video. If they were given that
information, the conclusion should be completely different: young people don’t know how to divide. In both
cases, the conclusion drawn by the pollsters is wrong.
In fact, the correct response to such poorly designed questions should
have been: I don't know. But today almost
nobody gives that answer, because most of us believe that we know
everything.
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Manuel Alfonseca