What is a good scientific popularization?

Isaac Asimov

This news was published on November 20, 2007 in the Spanish major newspaper ABC:

Jugene, the most powerful and ecological civilian computer in the world, is German. [In the] Rhinelandic town of Jülich [was installed] Jugene (Jülicher Blue Gene), whose 167,000 million basic operations (teraflops) per second make it the world's first computer for civilian use...

Actually, the most powerful computers at the time could run at a few hundred teraflops. This news exaggerated the speed of the computer by nine orders of magnitude. This error has not been corrected. It’s still in the web.

Heard on a Radio broadcast on May 30, 2008: Fishermen complain about the rising price of diesel. Five years ago it cost them 320% less. In other words, five years ago they were paid to fill the tank.

Let's look at another example of a wrong headline published on 2/18/2020. The headline says: New green technology generates electricity "out of thin air." The text clarifies that it is generated from the humidity of the air acting on a protein.

These errors, so frequent in the media (I could contribute many more), have led me to formulate the following golden rule of scientific popularization:

Any statement you assert must be correct and contrastable.

Everything one says must be carefully checked to ensure that it is not a mistake, hasty or misrepresented news, or in the worst case, fake news.

Another typical error of scientific popularization in the media is showing as already done news that are really nothing but predictions about the future. This usually happens in headlines, which are usually reduced to the minimum, while keeping maximum impact. For instance, in a recent news published on 2/12/2020, the headline is: Mars was also beaten and for a long time. The text, however, is much less conclusive. What the headline gives as certain, becomes just possible: The red planet could have formed in a longer time scale than previously thought.

Statistics are prone to many manipulations, sometimes with unexpected consequences:

In 1995, one study showed that the contraceptive pill increases the risk of thrombus embolism by 100%. The press published it with great headlines. Thousands of women stopped taking the pill. It is estimated that, as a result, 10,000 more abortions took place, only in Great Britain.

What had really happened? What did that study discover?

Risk of thrombo-embolism in women who do not take the pill: 1 in 14,000. Risk of thrombus embolism in women taking the pill: 2 in 14,000.

In this case, the news was not incorrect. What was wrong was the way of making it public. It’s true, the risk increased by 100% (from 0.00007 to 0.00014). But expressed in that way, it could cause a panic, and it did.

I have given more examples in two old posts in this blog: this one and this one.

This is a list of 24 famous popularizers:

Michael Faraday

Galileo Galilei, Michael Faraday, Jean Martin Charcot, Camille Flammarion, Santiago Ramón y Cajal, Josep Comas and Solà, Gregorio Marañón, George Gamow, Willy Ley, Isaac Asimov, Arthur C. Clarke, Konrad Lorenz, Stephen Jay Gould, Martin Gardner, Félix Rodríguez de la Fuente, Douglas Hofstadter, Ian Stewart, Raymond Smullyan, Steven Weinberg, Richard Feynman, Carl Sagan, Stephen Hawking, Roger Penrose and Paul Davies.

Santiago Ramón y Cajal

Most of them were scientists, distributed among the following fields: 3 mathematicians; 12 physicists, chemists and astronomers; 3 biologists; 4 doctors in medicine; and an engineer. The exception is Martin Gardner, who graduated in philosophy, although he later specialized in philosophy of mathematics. Some of them worked on several disciplines, or kept up to date with them, at least from the informative point of view.

Many of the popularizers mentioned above also addressed the other way of popularizing science: by means of fiction. Some of the names indicated are also famous as authors of science fiction novels, or just fiction, with some scientific stroke: Asimov, Clarke, Gamow, Sagan, Davies, Ramón y Cajal, and Marañón wrote novels, some of which are considered among the best in the genre.

Are popularizers born or made? Surely both things at once. The best definition of a popularizer was given by Willy Ley, when one of his teachers asked the students to write a composition developing the following question: which profession do I want to practice when I’ll be grown up, and why? Willy Ley replied: I want to be an explorer. The teacher did not like the answer, and said there was nothing left to explore. Obviously, the teacher was wrong.

The same post in Spanish
Thematic Thread on Popularization of Science: Previous Next

Manuel Alfonseca
Happy summer holidays. See you by mid-August